Promo Video

Every event, one departures board

jadwalevent.id

A 60-second vertical promo for jadwalevent.id, Indonesia's event calendar, told as a night at the airport. Every headline lands on a split-flap departures board, and the real site shows up on airport screens: an X-ray scan, a check-in kiosk, a radar, a night landing. Real events only, with custom sound design and music.

01

The challenge

jadwalevent.id lists hundreds of events across Indonesia: concerts, festivals, marathons, stand-up tours. A list is useful, and it is also the least exciting thing to watch. The promo had 60 seconds, a vertical screen and a thumb ready to scroll past to make an event calendar feel like the start of a trip.

One rule: real events only. Every name on screen had to be something you could actually go to that month.

02

Our approach

We set it in an airport at night, because an airport is already a schedule people get excited about. The opening question, "Mau ke mana weekend ini?", clatters onto a split-flap board. Then the board fills with real listings: BABYMONSTER at Indonesia Arena, Synchronize Fest, Alfamart Run, a stand-up tour that reaches Ternate.

Each part of the site became part of the terminal. A suitcase rolls through X-ray and the scan shows the homepage with 437 events. Baggage claim carries the original posters. A check-in kiosk lists today's events, the boarding pass names the passenger KAMU, and the PA calls BABYMONSTER fans to their gate. A radar sweeps for your city, the months flip from October to December, and the plane breaks through the clouds to land on jadwalevent.id. Sound design and music we

03

The result

A 60-second promo where the product is the destination, not the subject. Viewers never see a feature list, yet by the end they have seen search by city, the monthly calendar, event details and the poster archive.

It closes on an airport sign with one instruction, Cek jadwalnya, and four categories: concerts, marathons, stand-up, festivals. Tinggal pilih. Berangkat.

More work

Keep watching.

All reels